Sarah Caetano Rolindo
Creative Director
Rio de Janeiro, RJ, Brasil.
Creative leader focused on solving real business challenges by developing strategic ideas that build meaningful connections between brands and their audiences. I turn complexity into clarity by combining strategy and visual storytelling to deliver integrated campaigns and brand expressions that are as smart as they are memorable.
2023 - ATUAL
Creative Director
Agência YXE
Creative direction of advertising campaigns, developing and executing strategies aligned with brand goals. Manage multidisciplinary teams and oversee all stages of the creative process.
2020 - ATUAL
Brand Strategy and Creative Lead
ATT Estúdio Criativo
Develop branding, visual identity, and communication strategies, ensuring consistency across brand touchpoints. Provide creative and strategic consulting, guiding brand expression and strengthening market positioning through research and competitive analysis.
2021 - 2023
Researcher
Fundação Instituto de Pesquisas Econômicas (FIPE)
Apply research to the strategic visualization of spatial data and the design of complex urban cartographies, translating technical insights into clear and impactful visual communication.
2019 - 2022
Researcher
Universidade de São Paulo (USP)
Create visual narratives that represent urban and territorial dynamics across digital and physical media. Design audiovisual platforms, sensitive cartographies, and exhibition experiences that merge design, data, and technology.
2017 - 2020
Event Creative Direction and Design
Freelancer
Design visual and spatial experiences for events, including stage design, signage, and branded environments.
Qualifications
Architecture and Urbanism
Univertisy of São Paulo (USP)
Expertise in visual storytelling for urban planning projects, transforming complex data and concepts into clear, engaging audiovisual narratives.
Creative Direction
Ray Smiling
Creative Direction · Storytelling · Creative Pitch
Advertising Creativity
Daniel Granatta
Advertising · Innovation · Advertising Campaigns
Branding Essencial
Ana Couto - LAJE
Branding
Marketing Communications
Marketing Communications
Communications Strategy
Communications Strategy